I want to be a writer.
Therefore I will write.
I will pull words from my brain and put them on a page.
I will string together words.
And delete them.
And misspell them.
And rewrite them.
I will try to use good grammar.
The very best grammar.
I will use the weapons language gives me.
Adjectives and verbs.
Nouns and Pronouns.
Similes and metaphors and personification.
I will try to keep it simple and my sentences short.
But I will fail at that over and over again, making my sentences so long and complicated it's hard for the reader to follow and I apologize in advance for stringing you along.
And then I will edit that sentence.
Making my sentences short.
There, it will be clear.
I will tell stories and anecdotes.
I will have theories and philosophies.
I will be wrong a lot but it won't matter.
Because the most important thing for someone who wants to be a writer is to write.
So that's what I will do.
Thursday, October 24, 2019
Tuesday, September 3, 2019
Back then, ads had to actually be good.
Once upon a time, a long, long time ago in a land far, far away from here — probably even another dimension — there was an understanding.
People who made advertising and the clients they worked for both agreed the work they made had to be really good. Not just really good. But pretty amazing. Fucking stupendous. Crazy great. How that crazy great work was made consisted of two things:
What we say and how we say it. What we say had to be different, interesting, unique, explosive, thought-provoking, controversial even. And how you said that something had to be witty, funny and entertaining as hell. Why? Because if you want to sell something you have to get someone’s attention. And to do that we have to make people give a shit. And if we’re going to get someone to give a shit about what we have to say, we have to give a shit about what we have to say. What we said and how we said it mattered most.
That was advertising. But times have changed.
Technology, man. Social media, man. People don’t give a shit about ads, man. TV is dead man. Authenticity, influencers, grams, :6 second ads, man. In that insane flurry of what’s happening right now and the world crashing around us. The two things I know to be true still matter more than anything in this business.
I know this to be true because good work still has something interesting to say. And the shitty work. It just doesn’t.
People who made advertising and the clients they worked for both agreed the work they made had to be really good. Not just really good. But pretty amazing. Fucking stupendous. Crazy great. How that crazy great work was made consisted of two things:
What we say and how we say it. What we say had to be different, interesting, unique, explosive, thought-provoking, controversial even. And how you said that something had to be witty, funny and entertaining as hell. Why? Because if you want to sell something you have to get someone’s attention. And to do that we have to make people give a shit. And if we’re going to get someone to give a shit about what we have to say, we have to give a shit about what we have to say. What we said and how we said it mattered most.
That was advertising. But times have changed.
Technology, man. Social media, man. People don’t give a shit about ads, man. TV is dead man. Authenticity, influencers, grams, :6 second ads, man. In that insane flurry of what’s happening right now and the world crashing around us. The two things I know to be true still matter more than anything in this business.
I know this to be true because good work still has something interesting to say. And the shitty work. It just doesn’t.
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