"Adam Smith, age 90 of some advertising agency, passed away peacefully in his sleep on Sunday. He is survived by a One Show award he won in 2001, A D&AD award in 2006 and a Gold Lion in 2010 he milked through the rest of his long graveyard shift of a career. He also won some Addy's but those don't count. His work was featured in AgencySpy. He also had a wife and a couple kids or something."
Ridiculous.
Award shows are a carrot for tired creatives who know no better, dangled as an incentive for working nights and weekends and holidays.
Award shows are for Chief Creative Officers and Account Directors and advertising journalists who just want to go to France for free. And who did not spend those nights or weekends or holidays working.
Awards shows are for lazy creative directors who don't know how to inspire a creative team to great work because they don't have a vision for it. And frankly, they can't.
Advertising award shows are for lazy recruiters and creative heads who don't want to take the time to look through books.
Advertising award shows are for short-sighted, ego-feeding CMOs who are more worried about their career than the advertising that grows their business and ensures people keep their jobs.
Award shows are an industry.
Award shows do not matter. To your spouse. To your kids. To your cousins. To your grandma.
And now you're thinking.
"Sounds like something someone who's never won an advertising award would say."
I'm at peace with it.
You take the awards I never got. I'll take the life you never had.
No comments:
Post a Comment