"It's never been a more exciting time to be in advertising."

I feel like I've read this quote from industry Vaynerchucks a few times.

Some variation of "It's never been a more exciting time to be in advertising!"

I get it from their standpoint — I mean, If I were racking in millions off the backs of overworked employees — I'd say the same thing too.

And it's true. It has never been a more exciting time to be in advertising.

Right now, AI is being tested and put into practice to make the ads for us.

Every day, another CMO talks about how advertising agencies need to get more creative, while at the same time doing everything they can to keep their agencies from getting more creative.

More has never been made with less. And so fast.

The vendor-ization of our industry has never been so strong.

There's never been more late nights and weekends spent on social posts nobody sees.

Agency accountability is at an all-time high. Empowerment is at an all-time low. 

Shops like Barton F Graf — the bellwethers for creativity — are closing at a record pace or just going the Droga5 route because creativity matters less than ever.

I'm sure there are more.

Truly, it is an exciting time to be in advertising.

Exciting. Like going down with the Titanic exciting.